So, You Want to Open a Restaurant? Understand First, Why Location Can Be More Important than the Food Served
I suggest the following four key points to consider before selecting a restaurant location:
1. Know Your Target Customers & Where They Are Located
Who does your food appeal to? Are they mainly young, old, business people, families? Find out where there is a density of the group you are trying to reach. Also, know the difference between household population and daytime population. An area can have a great population and high-income levels; however that doesn’t mean the residents are home during the day. This can have a significant impact on your sales if most of your business takes place during the lunch hour.
2. Traffic & Visibility Counts
Convenience is very important. You want to be on a busy road where people are driving by your restaurant on a regular basis. No one likes going out of their way or searching back roads to find your location. Being visible from that busy road also is vital. Think of it this way, visibility is free advertising for your business and the easiest way to gain new customers.
3. The Surrounding Competition
Check out other restaurants in the area. Are they direct competition? Do they offer a similar product? Could they complement your business? How are those restaurants doing and how long have they been there? Are you offering something new or different? All these factors can provide great insight into how your restaurant might perform.
4. Know How Much Space You Need & What You Can Afford
That new building is nice, but can you afford it? Size and price can vary across a market. Do you need a large space to accommodate indoor seating or something smaller because you expect to do a lot of takeout? A dependable way to figure out what you might be able to afford is to estimate your expected gross sales and keep it below ten percent of that number. Bottom line: Rent should be eight percent or less of your average sales volume.
ABOUT CHRIS HARLE
Chris Harle of White-Spunner Realty is both an experienced real estate agent and restaurateur. He has opened and operated two popular and high-performing restaurants in Mobile, AL. You can count on Chris’s experience to help you determine the best location for your new eatery! He may be reached at 251.234.7232 or firstname.lastname@example.org.
White-Spunner Realty Represents Landowner in Sale of 17-Acres in Daphne, AL
Daphne, AL (August 17, 2017)– Infirmary Health, the largest non-governmental health care system in Alabama based in Mobile, recently purchased 17.8 acres of land with over 800 feet on Hwy 90 in the Malbis community of Daphne, AL near the intersection of Highways 181 and 90. The undeveloped property was re-zoned to a neighborhood business district B2(a) to accommodate future development plans and it was officially annexed into the City of Daphne. It remains a historical district.
Qualifying Broker | Sales and Leasing
Mike Reid is the Qualifying Broker at White-Spunner Realty. He has extensive experience as an agent and a broker, specializing in commercial and residential sales, leasing and property management since 1996.
Commercial Sales, Leasing & Development
Sharon Wright, CCIM, has worked in real estate since 1992 and specializes in commercial sales, leasing and development for White-Spunner Realty. Wright is a recognized leader in the real estate industry, having served as president for the Baldwin County Association of Realtors and awarded Realtor of the Year for the association. She has served on the Executive Committee and as a State Director for the Alabama Association of Realtors.
Residential and Commercial Sales/Development
Tracy Womack has been a member of the White-Spunner team since 2008. As a relocation expert with 14 years of experience, she specializes in residential resale and new construction, as well as commercial development, sales and leasing.
Commercial Sales & Leasing
A licensed pilot who has opened two popular and high-performing restaurants in Mobile, Ala., Christopher Harle is a real estate professional that brings diverse experience to his position as a commercial leasing and sales agent with White-Spunner Realty.
Gowan Lenaghan joined White-Spunner Realty as associate broker in 2016, serving its commercial and residential sales divisions.
President, White-Spunner Realty
Matt White has been President of White-Spunner Realty, Inc. since 2004. Matt believes that passion, initiative, patience, persistence, and teamwork are the keys to success. While teaming with members in all initiatives in White-Spunner Realty, Inc., Matt works with his co-Principals to determine direction for the firm.
Michelle Jernigan joined White-Spunner Realty in 2015. She serves as Controller and is responsible for all aspects of the company’s accounting and human resource operations, accounting processes and reporting functions. She is also responsible for the evaluation of systems, tax planning, investments and proposing changes to procedures and policies.
Feb 1, 2018
According to White-Spunner Realty, the Brewer Center, a planned mixed-use development with outparcels available for retail and restaurant use, is currently under development near the corner of Schillinger Road and Hitt Road in West Mobile. Currently the site has six outparcels, covering roughly one …