The Challenge
Several acres of land in North Mobile had been sitting on the market for nearly a decade. The owner, relying solely on a “For Sale By Owner” sign posted on a side road, struggled to generate any significant interest. The property, while adjacent to a busy highway, was obscured by a strip of restaurants and offices, making it nearly invisible to the heavy traffic passing nearby. Additionally, the quiet residential neighborhood surrounding the lot offered little opportunity to attract the right buyer.
With limited visibility and no online presence, the parcel remained unsold for years despite its potential.
The Solution
In February 2024, our associate, Dobbson Vickers, saw an opportunity. After reaching out to the owner using the phone number on the sign, Dobbson learned about the frustrations of trying to sell the land without professional assistance. Recognizing the property’s potential for development, he proposed the advantages of hiring a commercial real estate agent with expertise in marketing and exposure.
Dobbson identified the ideal target audience: developers looking to subdivide the land and build spec homes for resale. He knew these buyers were more likely to search for opportunities on commercial listing platforms rather than relying on roadside signs.
The Marketing Strategy
Once the owner agreed to list the property, Dobbson got to work:
- Professional Marketing Materials: He captured drone footage and high-quality images of the parcel and prepared a detailed brochure outlining zoning, permitted uses, and development potential.
- Strategic Online Listings: The property was listed on the local commercial MLS and two national commercial real estate websites.
- Targeted Messaging: Marketed as a “Prime Development Opportunity,” the listing emphasized its appeal to developers seeking to build homes in a desirable location.
The Results
The results were swift. Within seven months of listing, the parcel was under contract, and the transaction closed within 30 days. The buyer, a local investor with plans to develop the land, had never heard of the property before it was publicized through Dobbson’s marketing efforts.
For the owner, it was a long-awaited success: after nearly a decade of frustration, the land sold, providing the financial freedom to move on.
Takeaway
This case highlights the critical role a commercial real estate agent plays in creating visibility and attracting the right audience for your property. Professional marketing, industry connections, and a strategic approach can make all the difference in selling your commercial or development-ready land.
If you’re looking to sell commercial property or land, let our experienced team guide you to success. Contact us today!
